Promoting legal services is no simple task. Vexed with a never-ending wave of competition many firms are forced to “think outside the box” to attract clients, resulting in truly bizarre ad campaigns.

Here’s what law firms in North America are up against.

According to the FLSC, as of 2014 Canada had 63,512 insured practicing members, an increase of 6.7% since 2010. In the United States, the American Bar Association stated there were 1,300,705 licensed lawyers as of 2015. Yikes!

This begs the age-old question, as competition increases for a small pool of qualified customers how does an enterprising lawyer differentiate him or herself?

In this article, I’ll share law firm marketing campaigns that use humour, suggestive imagery, taglines and sex to promote their services. Whether these ads are effective or not, well, I’ll let you be the judge.

Butt Hurt Personal Injury Bus Bench Ad

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Robert (Tito) Meyer: Trust me, I’m a lawyer!

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Successful, Greedy, Attorneys

Nasty Boy: Are you asking for it?

FGAL Law Firm: Life’s short. Get a divorce.

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Allison Margolin: LA’s dopest attorney

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Stringer Law Firm: I’m on a billboard

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Collingsworth Law: We have a billboard…

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Gorilla Law Firm: Injured? Get the Gorilla!

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Jaeger & Blankner: 1-855-WTF-POPO

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Ruth A. Warner: An honest attorney

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Buy one divorce, get the next 1/2 off

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MyBaldLawyer.com

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Legal Genius: I’m Rich, B*tch!

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Larry L. Archie: Just because you did it, doesn’t mean you’re guilty.

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The Law Offices of Andrew Shein, P.A.: Arghrested On Gasparilla

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Jim “The Hammer” Shapiro: Victims! Victims! Victims!

Lowell “The Hammer” Stanley: I hammer insurance companies

Spencer Law: Turn Your Pain Into Rain!

Greenstein & Milbauer, LLP: 1-800-VICTIM2