Promoting legal services is no simple task. Vexed with a never-ending wave of competition many firms are forced to “think outside the box” to attract clients, resulting in truly bizarre ad campaigns.
Here’s what law firms in North America are up against.
According to the FLSC, as of 2014 Canada had 63,512 insured practicing members, an increase of 6.7% since 2010. In the United States, the American Bar Association stated there were 1,300,705 licensed lawyers as of 2015. Yikes!
This begs the age old question, as competition increases for a small pool of qualified customers how does an enterprising lawyer differentiate him or herself?
In this article, I’ll share law firm marketing campaigns which use humour, suggestive imagery, taglines and sex to promote their services. Whether these ads are effective or not, well, I’ll let you be the judge.
Butt Hurt Personal Injury Bus Bench Ad
Robert (Tito) Meyer: Trust me, I’m a lawyer!
Successful, Greedy, Attorneys
Nasty Boy: Are you asking for it?
FGAL Law Firm: Life’s short. Get a divorce.
Allison Margolin: LA’s dopest attorney
Stringer Law Firm: I’m on a billboard
Collingsworth Law: We have a billboard…
Gorilla Law Firm: Injured? Get the Gorilla!
Jaeger & Blankner: 1-855-WTF-POPO
Ruth A. Warner: An honest attorney
Buy one divorce, get the next 1/2 off
Legal Genius: I’m Rich, B*tch!
Larry L. Archie: Just because you did it, doesn’t mean you’re guilty.
The Law Offices of Andrew Shein, P.A.: Arghrested On Gasparilla
Jim “The Hammer” Shapiro: Victims! Victims! Victims!