As savvy law firms know, the best way to increase the performance of a Google Adwords and PPC campaign is to develop a targeted landing page. Landing pages, unlike standard websites, are designed with one objective in mind – to encourage a user to take a predefined action on a page. The action can be a telephone call, the submission of a contact form or the download of a resource paper, ebook or guide.
As the Cost Per Click (CPC) increases year-over-year for legal terms on Adwords and Bing, landing page design is one marketing tactic that continues to be effective in reducing a firm’s Cost Per Lead (CPL) by increase its conversion rates.
For inspiration, we’ve collected a small sample of the Best 10 Law Firm Landing Pages on the web.
If you’d like to learn more about marketing your law firm on the web, check out our articles:Best 50 Law Firm Websites of 2017, 50 of the Best Law Firm Website Designs (2016), 10 Ways to Differentiate Your Law Firm, Law Firm Marketing Ideas (Massive List!), and Law Firm SEO: Definitive Guide.
Need a landing page? Check out our landing page services for more information.