Marketing expertise for law firms

Who is Inbound?

Inbound Law Marketing is a boutique digital marketing company that specializes in providing outstanding services to entrepreneurial lawyers and law firms. It was launched by Calin Yablonski as Inbound Interactive in 2009.

In working with many small to mid-sized law firms from coast to coast across Canada, we discovered that there was a huge ‘knowledge gap’ for most firms with how to develop marketing strategies that provide an impressive ROI.

That’s why Inbound Law Marketing was founded – to provide premium digital marketing services to Canadian (and U.S) law firms, and to educate lawyers about how they can improve results.

Besides Calin, our small but growing team of senior SEO and Digital marketing specialists includes:

  • Calin Yablonski, Founder & Lead Strategist
  • Amy Catley, SEO Manager
  • Jahzelle Mae, Citation Expert
  • Anh Dang, Digital Marketing Specialist

Because law marketing involves expertise in several key fields, team members manage their own specialist area.

But we guarantee that anyone performing Adwords optimization on behalf of clients has received and maintained their certification in Google Adwords Search and Display.

Inbound is a Google Certified Partner, an Unbounce Certified Partner and a member in good standing with the Legal Marketing Association.

Inbound culture

We love and believe in what we do. That translates to happy lawyers.

A few of our defining principles include:

  • Developing long-term partnerships with clients
  • Taking an in-your-shoes-approach to developing marketing campaigns – focusing on getting to know our clients to deliver what they need
  • Contributing to the growth and credibility of marketing, rather than hiding behind technical jargon that bamboozles clients
  • Aggressively increasing return on investment for clients
  • Never being happy until our clients are
  • Relentless pursuing value



Our Team

Meet our small team of
internet marketing specialists.


Our Mission

Find out what guides our
actions as a growing firm.


Our Articles

Learn from our industry research
and blog articles.