I’m a nearly 20-year veteran of legal marketing, and have spent my career working behind the scenes with some of North America’s most successful law firms.

I founded Inbound Law Marketing in 2009, one of the early pioneers in digital marketing for law firms. The company was acquired by JurisPage in 2020.

As Managing Director of JurisPage, I oversaw more than 200 legal marketing campaigns and led a team of 15+ marketing specialists focused exclusively on law firms.

I later served as Chief Marketing Officer of Strategic Criminal Defence, Canada’s largest criminal defence firm, where I helped build one of the most dominant criminal defence brands in the country.

I also served as Chief Marketing Officer of Uptime Legal, one of the largest legal-exclusive IT providers in the United States, helping shape legal technology across thousands of law firms.

Over the course of my career, I’ve overseen tens of millions of dollars in Google Ads and Facebook advertising spend, working directly with law firms to design and scale predictable client acquisition systems.

Currently, I’m a partner in Strategic Legal Management, a Canadian Legal Services Organization, and the founder of Inbound Legal, a boutique legal marketing agency.

Finally, I am the founder and lead marketing strategist of Inbound Legal, a legal marketing agency that serves law firms.

I am a Clio Certified Administrator with deep expertise in legal technology and practice management platforms such as Lawmatics.

My work and insights have been featured in Clio, CARET Legal, LawPay, PracticePanther, Bill4Time, and The National Law Review.