The best law firm logos come in a variety of layouts, colors and designs.

A logo is a visual representation of a law firm. It needs to communicate your culture and values through the use of color, typography and iconography. Today, the top attorney logos focus on using creative icons, modern fonts and vibrant colors to create a brand that distinguishes the firm from its competitors.

Regardless of your firm’s practice area, be it family, personal injury, criminal defense, etc. it’s important that your law firm’s logo position you as a trustworthy provider in your industry.

To inspire your next logo design, we have collected over 50 modern law firm logos. Enjoy!

** Should your firm be on the list? Let us know! **

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50+ best law firm logo designs

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1. Blakes

The custom cursive is a modern and elevated style for your law firm logo that’s simple yet recognizable on every piece of marketing material they create.

2. Axiom

An eye-catching orange gives the logo a pop while appearing modern. It pulls you in with its friendly and approachable appearance.

3. Clarke Willmott

A simple yet modern logo with a simple sans serif font punctuated and a colored asterisk brings this law firm into 2022.

4. Adams & Associates

A classic serif font paired with a custom glyph that works well on its own or as a single element.

5. Feldman Kieffer

The two-tone custom glyph is stunning on its own. When paired with sans serif font, they make a complementary duo.

6. Burges Salmon

This playful logo combines a modern font with a hot pink custom glyph, showing that law firm logos don’t need to be stuffy.

7. Agram

A truly eccentric law logo with an all-lowercase typecase in multiple colors.

8. Herbert Smith Freehills

A true classic, this law logo screams professional. The classic uppercase firm name in a standard font, while a little old school, is elevated thanks to the custom glyph.

9. Clarke & Friedman

What really pulls you in about this logo is the custom illustration. It’s clean and professional while staying modern.

10. Carden Tracy & Stolber

Another simple yet communicative logo. It gets the point across, and the imagery is recognizable across all mediums.

11. Walter & Wronski

Another clear typeface combined with a custom glyph that’s perfect for branding purposes. Whether combined or on their own, these pieces are top-tier.

12. Carbert Waite LLP

This all-caps, modern logo has a clean yet interesting font and is elevated by the colored element. A classic mix of old and new.

13. Osborne Clarke

What really elevates this logo is the custom glyph representing Osborne Clarke. It’s a great standalone element for marketing collateral.

14. Bates Wells

We love the color story of this logo. It’s approachable and modern, helping ease the nerves of prospective clients.

15. Wint Law Firm

The custom illustration of the dove is stunning. When paired with what appears to be a custom font, this logo is top-of-the-line.

16. Ashfords

We’re big fans of minimalist, sans serif fonts over here, which is why we love Ashfords.

17. Russell Law Firm

The modern glyph stacked on the text is a classic look, but in this case, it’s elevated by the gold color.

18. Howard Kennedy

Similar in style to a previous logo, Howard Kennedy checks all of the same boxes.

19. Addleshaw Goddard

The contrasting serif glyph coupled with the sans serif font creates an interesting dichotomy that makes the brand feel contemporary and fresh.

20. Lewis Silkin

The stand-out element here is the glyph, with the interesting shapes and colors really make it pop.

21. Lahmann Law

22. Shelly Jean John

23. Winckworth Sherwood

24. Staver Accident Injury Lawyers, P.C.

25. Knights, PLC

26. Kegler Brown Hill & Ritter

27. Stinson

28. Restis Law Firm

29. K & L Gates

30. Hopgood Ganim

31. Highlands Lawyers

32. The Grossman Law Firm

33. Green Law Firm

34. Goodwin

35. Cripps Pemberton Greenish

36. Goldsman Law

37. Fladgate

38. Farber Law LLC

39. Donna Hung Law Group

40. Cohen & Jaffe Law Firm

41. CMB Lawyers

42. Littler

43. Mayer Brown

44. McCarthy Tetrault

45. Morgan Lewis

46. Pillsbury

47. Mitchell Williams

48. Taylor Janis LLP

49. Shearman & Sterling

50. Rosenfeld Injury Lawyers

51. Nextlaw Labs

52. Nusbaum Stein

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6 tips to create the best law logo

Now that you’ve gotten some inspiration, you can start to work on your own logo.

There are a few guidelines that, if you follow them, are sure to help you create a unique logo that stands out from the rest.

A modern and distinct logo will enhance your law firm’s marketing strategies by making your brand more recognizable. And when you have a consistent brand presentation, you can increase your revenue by as much as 33%.

Start by doing some competitor research. Take a look at what other similar law firms are doing and take notes. If you see something you like, write it down and incorporate it into your own logo.

This includes everything from the overall design and color palette to the typeface, font, and shapes.

Identifying weaknesses in your competitor’s marketing can help you position yourself at the head of the pack. So, if you notice their logos are outdated and bland, yours should be modern and eye-catching to steal the attention away.

And don’t be afraid to be different. Your logo should be as distinct as possible so that it’s memorable for all the right reasons.

Let’s dive into some tips.

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You don’t need to use a web-safe font for your logo

Your website’s font plays a significant role in shaping the effectiveness of your marketing collateral. Fonts help you build your brand identity, and the best law firm websites pair complementary fonts to great effect.

But contrary to popular belief, your logo doesn’t need to use a web-safe font.

But first, what is a web-safe font?

Put simply, it’s a font that is supported by all devices and browsers, like Arial. You’d use one to make sure your website looks the same across every user’s device.

However, your logo will be uploaded and displayed as an image file, likely as a Vector (.eps) or Scalable Vector Graphic (.svg). So, the font doesn’t actually matter, as the device is reading the image file and not the font.

If you use a web-safe font for your logo, you’re doing yourself a disservice. These fonts are standard and widely used across the web.

Your logo should be easily identifiable, building on your specific brand and communicating your law firm’s values and goals. If you’re sticking to web-safe fonts like Times New Roman, your logo will be incredibly basic and blend in with everyone else.

Ultimately, the font itself doesn’t matter. What matters is that your logo is professionally made, modern, and stands out from the crowd.

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Learn about colors

Choosing your brand colors is equally as important as narrowing in on the typeface you’ll use.

Canva has put together a great resource to help you choose your brand colors.

Learning the psychology of color can help you figure out what emotions we associate with what colors, the feelings they bring out in people, and more. And it’s not too hard to grasp the basics.

With that knowledge, you can select complementary brand colors that will communicate your brand’s values while evoking positive emotions in your prospective clients.

For example, if you want people to feel like you’re trustworthy, open, and peaceful, then throwing shades of blue into your logo is the right move.

Many firms incorporate blue into their logos today for this reason.

To learn more, check out Canva’s guide to color psychology for logos.

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Keep it simple yet unique

In the past, you’d find overly complicated logos everywhere you looked. But over time, the world’s most famous brands have shifted their logos toward simplicity (think Facebook and Apple).

Keep it simple, without complicated textures and gradients. Go with simple shapes and complementary colors that will look professional and polished on all of your marketing pieces, like email and direct mail.

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Create multiple different versions

You might have noticed a trend in our top law logos. Many of them pair wordmarks with a glyph.

Wordmarks on their own are logos with the law firm’s name in them, while glyphs are symbolic representations of your law firm.

If you have both, you can break them up or combine them depending on the medium. You might want to only include your glyph on your letterheads, while your website shows your wordmark.

Whatever you decide, the flexibility that comes with having multiple versions is priceless.

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Use the right file types

If you’re working with a professional designer, you shouldn’t have to worry about this too much.

You want your law firm’s logo to be sharp and scalable across all mediums.

For this reason, you’ll want to have your logo in these file types:

• Vector (.eps)
• Scalable Vector Graphic (.svg)
• Transparent (.png)
• JPEG (.jpg)

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Use white space well

Sometimes less is more.

A clean logo that utilizes white space well is easier to recognize from a distance.

You don’t always need a ton of colors and images to be recognizable.

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Outsourcing your law firm logo design

If you have the budget, outsourcing your law firm’s logo design is an excellent idea.

You’ll need a professional graphic designer to help you create a logo that is unique, true to your brand’s values and mission statement, and is eye-catching.

It’s a highly technical skill set that not all people have. So, we recommend budgeting for this expense if it’s possible.

Alternatively, you could use a law firm logo template from a website like Canva and DIY it.

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What to do before hiring a graphic designer

You’re probably excited to dive headfirst and hire a designer, but there’s some legwork you’ve got to do first.

Try to have an idea (maybe create a mood board) so whoever you hire knows what you’re expecting.

Prepare your law firm’s mission statement, value proposition, and any documents you have related to branding as well. The more information the designer has about your law firm, the better the end product will be.

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Where to find and how to select your designer

You can find many freelance graphic designers on platforms like Upwork and Fiverr, although the quality can be hit or miss.

Another option is to reach out to other firms that have high-quality logos to see who created theirs, or you could always reach out to someone on LinkedIn.

Either way, it’s important to vet them.

Make sure that:

• They are experienced in legal logo design (if they’ve made law firm logos, that’s a plus). If you’re paying an expert, you want them to meet your standards. That’s why you should vet them, making sure they have experience with logo design specifically. They don’t necessarily need to have worked on law logos, but if so, that’s a plus.
• They provide you with a detailed contract. Any freelance designer worth their weight will have a detailed contract ready to go. It should outline all of the deliverables with timelines and prices. This includes the number of files you’ll receive and in what format.
• They ask questions. To get an idea of what you’re looking for, the designer should have an onboarding process where they get to know you, your brand, and what you envision. If they don’t ask you any questions, take that as a red flag.
• They work with your budget. There’s no point in hiring a designer you can’t afford. You can get a well-designed logo for as little as $1,000. This price varies depending on their experience and could go up to $10,000 or more.
• They have a stellar portfolio. The most important piece of the puzzle. Make sure your designer has a portfolio with quality pieces that not only look good, but look similar in style to what you’re looking for.

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How to make sure you have a good working relationship

To get the most out of your freelancer, you have to do your part to foster a healthy working relationship.

Doing the following four things will help your designer get a better idea of what you’re expecting and make sure both parties are happy once the contract comes to an end.

• Tell them about your law firm. Give your designer a brief overview of your law firm. Go over what it is you do, your practice area, the types of clients you work with, and whatever else you think they should know.
• Let them know what your goals are. Your business goals will also dictate what kind of creatives your brand uses. This comes back to your target client and how you want people to feel when they come in contact with your brand.
• Ask for revisions. If you’re not happy with the first, second, or even third draft of something, don’t be afraid to ask for revisions. They expect to go through many rounds
• Provide feedback. Along the same lines as asking for revisions, don’t hesitate to give your designer your honest opinion. After all, you’re paying for a logo, and you have to like it at the end of the day.

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Or use a law firm logo maker and DIY it

If you don’t have the budget to pay a professional in graphic design, the alternative is to use a legal logo maker and create your own logo.

We always recommend working with a professional, but that’s not a reality for everyone. Luckily, you can make a creative law firm logo using something like Canva or Graphic Springs.

It’s a good place to start, and you can always improve it once you have the budget.

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FAQ

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Do you need to trademark your logo?

The short and easy answer is no, you don’t need to trademark your law firm’s logo.

In accordance with the United States Patent and Trademark Office (USPTO), when you provide legal services, you effectively establish legal rights to the logo. Simply using your trademark in commerce is enough to offer you some protection.

These are known as common law rights, but they’re limited in what they protect you against. Common law rights may only cover you in your geographic location, for example.

If you trademark your logo, you’ll enjoy enhanced rights to your logo, including having the exclusive right to use your logo in the United States.

If you were to go up against another business using the same or similar logo, you’d have the upper hand and likely get to enforce your registration.

Registering your trademark with the USPTO grants you rights like:

• You can take legal action against the alleged infringement of the trademark.
• You own exclusive rights to the trademark.
• The USPTO notifies the public of your trademark registration.
• You can more easily register your trademark in other countries.

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Does a law firm need a logo?

Yes, your law firm unequivocally needs a logo. It introduces prospective clients to your brand — it’s essential that your logo reflects the professionalism and dedication you have for helping your clients.

Your law firm’s logo helps shape other marketing collateral, like your business cards, website design, all while promoting brand awareness.

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How to create a law firm logo

There are several routes you can take to create a law firm logo. The first (and recommended) option is to outsource the task to a professional. If that’s not possible, you can create one yourself using a tool like Canva.

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What’s the best law firm logo maker?

The best law firm logo maker is one that balances ease of use and quality. We recommend Canva, which is a much simpler tool than Photoshop and has templates you can work off of.

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Stand out from the crowd with a unique law logo

Now you’re inspired and know how to go about hiring a designer to get your own law firm’s logo designed.

With the right graphic designer, you’ll be able to get an affordable and impressive logo that will be captivating across all mediums.

Think your law firm’s logo should be on this list? Email me and let me know what tips you think should be in this article!