“Best law firm in Chicago”, “top family law firm in California” … did you know that your firm CAN rank on the first page of Google for keywords like these?

Most firms know the importance of AdWords. They know that ads are increasingly dominating the search results page. They know how paid traffic can effectively supplement SEO’s organic traffic. And they hear about the type of results that others achieve.

Google Tag Manager (GTM) is one of the easiest ways to track user actions on your website. It’s simple to set up, no coding is involved (after you’ve installed the GTM code), and it helps you test and troubleshoot your tracking.

If you’ve read our best 50 law firm websites article, you’ll know that there is no simple template to use to create the perfect website, however, there are certain pages you can add to create a positive experience for your website’s visitors.

With over 15 million websites (29 percent of the Internet) powered by WordPress – including some giants like CNN and The New York Times – you’re in good company by choosing it to build your site.