If your law firm isn’t showing up on the first page of Google, the chances of any prospective clients finding you online are low. That’s a ton of missed opportunities — after all, 96% of people take to the internet to find legal help.

A good SEO campaign can make your law firm more visible online, increasing website and traffic, leads, and ultimately conversions.

The best part? Those leads will be more consistent (with a higher ROI) than with referral, word-of-mouth, or even traditional marketing — and never-ending, as long as you continue to put work into SEO.

Drive business growth

If you’re serious about growing your law firm, you need to be serious about SEO marketing.

We’ve established the sheer amount of opportunity it presents. It goes without saying that SEO is a crucial marketing tactic.

But 75% of people never leave the first page of Google, and the top 3 results get 54.4% of all clicks.

It’s not just your website that you want to rank for either. It’s your legal directory listings. Many legal directories rank highly, beating out law firm websites.

Any good law firm SEO service won’t neglect your directory listings — they’re a key part of our strategy here at JurisPage.

Most websites will rank for some keywords without actively trying. That said, they usually rank poorly for a variety of keywords that may not be optimal.

SEO for lawyers is the process of website optimization, link building, and researching and creating content to rank for specific queries that prospective clients are typing into Google, which will convert into leads.

And the goal isn’t just to rank — it’s to rank highly. Almost all clicks go to the top 3 search results. And if you’re not on the front page, you’re unlikely to get any clicks at all.

There are many tasks that your SEO specialist is performing for your campaign each month. No matter what package you are on, your SEO specialist will be monitoring the performance of your campaign and optimizing accordingly. Optimizations can include but are not limited to; on-page optimization, Google Business Profile optimization, competitor research, link building, citation building, and content marketing (including legal copywriting).

We take a proactive approach to our SEO services. We will adjust our strategy each month if needed in order to improve performance. Furthermore, we always strive to be proactive; your SEO specialist is always looking for new opportunities to help drive more leads.

Finally, we include a detailed performance report each month that includes all the items that our team has completed, what’s working and not working, and what our strategy is for the upcoming month.

Typically, you can expect to start seeing results within 3-6 months of launching your SEO campaign. By 6 months, you should begin to see significant visibility gains and noticeable lead growth. By 12 months, your campaign will likely be sailing along with a significant impact on your bottom line. Results then begin to compound, and you’ll continue to see growth as time goes on.

Results are expedited the more work you put into your digital marketing, including optimizing your law firm’s website, technical SEO, social media marketing, Google Ads, and more.

You can help to expedite your growth journey by adding more SEO entitlements to your package. Please get in touch with your SEO specialist for more information about adding SEO entitlements.

Because of the fluid and ever-changing nature of search engine optimization, any agency that guarantees results is full of empty promises.

What we can tell you is that our campaigns perform. And they perform well. View our success stories to see the results we’ve achieved for many law firms over the years. You’ll have tons of potential clients coming through the door.

There are two main types of search results: Organic and paid. If a new competitor is already showing up at the top of Google, they’re likely paying for ads.

Or, they’re working with SEO specialists (like us).

Do you want your law firm to become recognizable by name? Do you want to dominate Google’s first page, beat out your competitors, and never worry about finding new clients again?

If you answered yes, an SEO agency is for you. But which one?

Do your due diligence and know what you want to accomplish with SEO before approaching an agency. Once you know what you want to get out of it, sit down with your agency of choice for a free consultation. Ask every question that you can think of.

Here are a few things a reputable attorney SEO agency will cover:

• Your website’s current state and needs
• Your geographic market and practice areas
• Your history with SEO
• Keywords you want to rank for
• Other marketing ventures, like pay-per-click advertising

Many agencies, like JurisPage, offer a free audit. Take advantage of that as you compare agencies, as they can give you an idea of how an agency works, their turnaround time, etc.

JurisPage has a long history of helping law firms rank highly on Google (even in competitive markets) with top-tier website designs, high-quality content, and SEO. Not just that, but we focus on the most important metric of all: conversions.

We’ve honed our SEO strategies through years of experience helping law firms like yours master Google. Some things we do for every SEO client include:

• Developing a responsive and dynamic custom website for you
• Writing client persona-driven content for your website that not only ranks but actually converts
• Building backlinks and citations to your website to build authority and maximize your discoverability
• Talk about exploring other marketing avenues like paid ads to build your brand further
• And we act as your in-house marketing team that’s always available to chat

Digital marketing for law firms is all that we do. We’ve fine-tuned the art of marketing in the legal industry, and we’re proud of the results we’ve achieved.

View our success stories to see for yourself!

Yes! You will receive personalized service from a dedicated specialist who will be your primary contact. You will also have access to the entire team working on your campaign. A real person who is elbows deep in your account will answer your phone calls and help guide you along your growth journey.

So, you’ve decided to hire a legal SEO company. Let us give you some tips to maximize that relationship so you can get the most out of your agency.

Be as communicative as possible

It’s important to set clear expectations from the beginning, even before you hire an agency. Gauge how quickly an agency responds to your request for a free consultation and how they engage with you on that call. It will tell you a lot about how they’ll perform if you hire them.

The key is to be in constant contact with your agency, so you know the progress of your website and marketing campaigns. A good agency will respond quickly and never hesitate to jump on a call to explain to you exactly what’s going on.

Narrow down your budget

Have a budget in mind before you hire an agency. Agencies like JurisPage have transparent pricing schemes that don’t deviate month-to-month unless you explicitly purchase add-ons, like adding a Google Ads campaign to your package.

Other agencies are more ambiguous about their pricing in an effort to get you on the phone with them.

In either case, the agency you work with should be sensitive to your budgetary restraints and manage your expectations.

Examine their past and current clients

Do your due diligence when vetting an SEO company. Take a look at their existing clients’ websites and how they’re performing.

Any reputable company will have a plethora of:

• Case studies
• Reviews
• Testimonials
• A portfolio of websites they’ve designed

Track your performance

Once you’ve hired an SEO agency, keep tabs on how their marketing tactics are performing.

A quality agency for law firms will regularly report to you, letting you in on the important data so that you can continue making informed decisions about your working relationship.

A few of the KPIs you’ll want to keep tabs on are:

• Website traffic
• Conversions from organic searches
• Improved rankings and clickthrough rates for your target keywords
• Improved local SEO presence

Our contracts are month-to-month. We don’t trap our customers into 6 or 12-month contracts, we believe you will stay with us because we are excellent at what we do!

Aside from just growing your business, there are several benefits to working with a law firm SEO company.

1. You’ll save time.

Search engine marketing is a time-consuming marketing tactic that requires consistent effort on your part. It won’t cut it to spend an hour or two a month trying to optimize your website — which is likely all you can handle with a full caseload.

An SEO agency will manage your website’s SEO front-to-back, taking care of all legal marketing while you manage your law firm.

2. You’ll save money.

It might not be obvious from the get-go, but hiring a professional law firm marketing team can help you save money.

Many businesses start throwing many at the wall, following gimmicky SEO advice they find online and trying to DIY it. At the end of the day, they end up thousands of dollars down with nothing to show for it.

Hiring an agency like JurisPage comes with a guarantee that your SEO will be done right, getting you top rankings and bringing in the leads you expect.

Long-term success is the goal of most law firms, and SEO has compounding returns. You may spend some money upfront, but your ROI will grow exponentially over time.

3. You’ll benefit from an agency’s expertise and experience working with clients like you.

Search engine optimization is a highly technical process that requires a certain amount of expertise. Sure, you can DIY a blog and create some content. But an agency will handle all of the moving parts for you, including:

• Your website’s design and copy
• Content
• Backlinks
• Technical SEO
• And more.

Plus, when you hire an agency specializing in law firm marketing, you’re getting a team of insiders who’ve done this for hundreds of law firm websites before you. They know what works and what doesn’t. Which is why we always recommend law firms work with agencies that specialize.

4. Your website will always stay up-to-date with SEO best practices and law firm marketing strategies.

Digital marketing, particularly SEO for lawyers, is an always-evolving field that requires effort to keep up with. Google is always pushing forth new algorithms that shake things up, and it’s the job of your law firm marketing agency to stay on top of it.

In addition, an agency will keep up with marketing trends and keep its eye on what’s currently working (and not working) for other similar law firms to help position you better in the marketplace.

On that note, an agency will also make sure you’re playing by the rules. There are certain rules and best practices that Google follows, and if you violate them, your site won’t rank well (or worse, you’ll be penalized and not rank at all).

An SEO consultant will ensure your website follows best practices and follows the rules so that you can appear in the top spot on SERPs.

5. You’ll get an understanding of the metrics that matter.

There’s no way for you to determine if your law firm is successfully attracting new clients through SEO if you aren’t measuring the right metrics.

You need to keep track of rankings, traffic, and conversions. And it pays to dig even deeper, asking yourself:

• What are people doing when they land on your website?
• Are they bouncing immediately? If so, why?
• Are they not engaging with your marketing funnel? Why not?

What gets measured, gets improved. It’s important to understand what and where website visitors are disengaging with your law firm.

If you hire an SEO agency, they will handle all of that. And an agency like JurisPage will systematically report the metrics you need to know clearly and concisely — without the jargon.

With that data, you’ll be able to see just how the agency is working for you.

6. You’ll get all of the benefits of an in-house marketing team without the hassle.

Hiring an agency gets you the benefits of an in-house marketing team without the overhead and hassle of hiring.

And you’re guaranteed a certain level of professionalism and expertise from an agency.

Almost every practice area could benefit from SEO to various degrees. Personal injury, family law, employment law, criminal defense, immigration, and estate planning lawyers are the practice areas we find get the most out of SEO and law firm marketing services in general.

People use search engines to look for lawyers — that includes practice areas that are more niche, like mergers and acquisitions.

But consumers are more likely to use Google to search for, say, a personal injury lawyer or family law firm than an M&A law firm.