We help law firms getmore clients with Google AdWords.

We partner with law firms to develop targeted Google AdWords campaigns that are strategic, cost-effective and tailored to reach the clients you want. Experience means we know how to keep the cost-per-click within your budget and drive real business results.

Better traffic.Higher visibility.More customer inquiries.

Google Adwords is your firm’s direct link to the top of Google’s search results. Unlike Search Engine Optimization, which can require months (if not years) of complex analysis and execution, Google Adwords operates on a Pay-Per-Click basis meaning you display at the top of the search results almost immediately and only pay for your advertising when a potential customer clicks your ads.

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End-to-endAdwords management.

Your work is complex enough, you shouldn’t have to spend billable hours figuring out the best AdWords strategy for your firm. We offer complete pay-per-click advertising management services that provides everything from a tailored keyword strategy and well-crafted ads through to detailed reporting and analysis. All you need to do is be ready to sign up new clients.

Custom landing pagesthat convert!

Landing pages are our secret weapon. To improve the performance of our client campaigns, we design and develop beautiful landing pages that are crafted to convert. No longer will you send Adwords traffic to a stodgy service page, with landing pages you’ll generate more client inquiries from your Google Adwords campaign.

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The AdWords services you need, cost-effective and hassle-free.

From strategy and planning through to execution,
we will manage your firm’s AdWords campaigns start to finish.

Integrated Google AdWords Strategy


No one-offs here. We develop Google AdWords strategies for law firms that work for the long-term. After securing a deep knowledge of your firm, services, clients and what makes you unique, we design pay-per-click campaigns that drive business to your digital front door.


Extensive Keyword Research


Our experience means we’re experts at identifying the keywords your potential clients are using to search for your services online. We factor in search frequency, competitiveness, and average bid price to determine cost-effective keywords that will transform Google searches into new business.


Intelligent Account Structure and Configuration


When it comes to pay-per-click, you have to sweat the details to be successful. We ensure all the small things are taken care of when we create and configure Google AdWords accounts for our clients.


Creative Ad Writing and Design


Turning pay-per-click campaigns into new business is about more than getting the technical things right. You have to have compelling ads that make people want to click and find out more. We write and design ads that promote your unique firm and test them continually to refine the copy until it’s just right.


Detailed Campaign Monitoring and Data Analysis


AdWords is not just an effective digital marketing too, it can also be tracked with remarkable accuracy. We use this data not only to make your campaigns better, but also show exactly how they are performing. You receive monthly reports detailing our successes and areas for improvement.


Ongoing Campaign Optimization and Refinement


AdWords is not “set and forget.” Many firms and agencies make that mistake. Not us. We continually refine and optimize your campaign to reduce your pay-per-click costs and increase the number of prospect inquiries you receive.


Learn more about our Google Adwords services.

Frequently Asked Questions

Yes, it is possible to manage a Google Adwords campaign without using a professional’s help, however, the same could be said about writing your own will, handling your real estate transaction or (heaven forbid) defending yourself in court.

We leverage of years of experience to  ensure you’re getting the highest return on your digital marketing investment.

For starters, Google Adwords campaigns are separated into two fee structures. The first is your media buy, this is the fee paid directly to Google (on your credit card) for the clicks accrued with your campaign. Next, is the management fee, this is the fee paid to our team for the management and optimization of your campaign.

We require a minimum monthly media buy of $1,000 and monthly management fee of $400.

As the media buy increases, the number of hours required to manage and optimize the campaign increases as well. Book a consultation today to learn more about our pricing structure for the management of your campaign.

An Adwords Media Buy is the fees paid to Google for the clicks a campaign accrues. It operates on a common advertising model called Pay-Per-Click (PPC). When an ad appears in Google’s search results, you are not charged for the impression, you only incur a charge when a customer clicks one of your ads.

Absolutely. We have a formal process for gaining access to a client’s Adwords accounts.

Google employs sophisticated fraud detection software to monitor irregularities in click activity from blocked and recurring IP addresses. If fraudulent clicks occur, the cost of the click is refunded to your account.

Although final figures have yet to be released, Google is expected to make $73.8 billion dollars in net digital ad sales in 2017. People are clicking ads, even if you aren’t.

Google Adwords integrates seamlessly with Google Analytics, one of the world’s leading website reporting platforms. Configuring conversion tracking (analytics programmed to monitor your customer’s actions on your website) we can evaluate the number of sales leads generated for your campaign, its conversion rate and the cost per lead. This data reports the campaign’s performance and your return on investment.

Once a campaign is activated, it typically displays in Google’s search results within a few hours.

In most cases, our clients receive a sales lead on the first day of initiating a campaign. For larger budgets, multiple sales leads can be expected on the first day.

You're in good hands

AdWords campaigns that work. No surprises. That’s our promise.

No Long-Term Contracts

Other agencies lock you into a long-term contract, at Inbound our services are offered month-to-month.

Competitive Pricing

We know marketing budgets can be tight. Our services are priced competitively, with a focus on providing value.

Personal Service

Each and every Inbound Law client receives personal attention from members of our experienced staff.

Focus On Results

Just like your legal practice, our services are about just one thing: Delivering the results our clients expect.

Respectful of Your Time

We understand the demands of the billable hour. We respect your time and will not waste it. That’s a promise.

Legal Marketing Experts

We pride ourselves on knowing what motivates clients when choosing a law firm and reflecting that in our services.

Hassle-Free

We get the job done quickly and easily, delivering what you need, when you need it, and on time.

A Partner In Your Success

We see our work like you do: A partnership with our clients. Your success is our success, and take pride in understanding your firm’s business.