2009: The Beginning
Inbound Interactive Inc. launched in Calgary, focused on well-built websites and early digital marketing. The company quickly found a steady footing in the legal sector.
2011: Building Real Digital Capability
The business expanded beyond web design, adding search engine optimization, paid and organic social media support, WordPress development, landing pages, and content services.
2017: A Shift to Legal Marketing
After years of working primarily with law firms, the company renamed itself Inbound Law Marketing, concentrating fully on results-driven digital strategies for the legal industry.
2020: Acquisition By Uptime Legal Systems
Founder Calin Yablonski and the Inbound Law Marketing team joined Uptime Legal Systems’ JurisPage division, contributing their legal marketing expertise to a larger legal tech organization.
2020–2025: Continuing Under the Uptime Umbrella
Inbound Law Marketing’s services remained core to Uptime’s Websites and Digital Marketing offering, operating under the JurisPage brand.
2025: Returning to Independent Ownership
Calin Yablonski reacquired the Inbound Law Marketing name and digital assets, bringing the brand back under independent leadership.
2026 and Beyond
Today, Inbound Law Marketing is focused on growth, deeper SEO specialization, performance-driven PPC, and emerging AI-enabled marketing tools designed specifically for law firms.


