If you go to an auction, you intend to outbid competitors for merchandise that you want. The same goes for PPC bidding.

A PPC bid, which is a core feature of Google Ads, is a bid placed in a pay-per-click auction for a specific keyword to secure placement at the top of Google’s search results. Businesses bid on keywords and keyword groups that are relevant to their business in an attempt to secure ad space.

PPC management involves overseeing and managing your law firm’s ad spend. A PPC specialist will strategize ways to increase leads while minimizing your overall expenditure. 

Among other things, PPC management involves:

• Keyword analysis: Discovering and targeting new and specific keywords.

• Monitoring: Analyzing reports to discover which search queries are most often used and which are performing well in order to optimize current and future campaigns.

• A/B testing: PPC specialists run similar yet distinct ads against each other in what is known as an A/B test. We test text, graphics, and other display variables to maximize ROI.
• Negative match: Filtering out search queries and users that don’t convert using data gathered over time. This involves removing certain keywords and even geographic areas to optimize ad spend.

If you have a dedicated PPC specialist managing your ad spend, then increasing your budget will typically generate more leads.

If you have the budget and want to see immediate results, PPC is for you. While it does take some time to optimize a PPC campaign, you’ll experience increased traffic and more leads shortly after launching your PPC campaign.

PPC gives you the ability to accurately monitor your marketing budget. You know just how much money is going into it and can more precisely forecast your returns. SEO can require more time and money, especially in competitive industries.

And PPC lets you bypass the search engine’s algorithm for ranking, getting you to the top of the SERP even when your organic ranking is lacking. Plus, you can accurately target specific demographics you know will convert, whereas SEO can sometimes result in traffic that isn’t always relevant.

Google’s Local Service Ads are pay-per-lead, meaning you only pay if a client directly contacts you through the ad.

Your ads will appear at the top of Google, above organic and traditional Google Ads, and only to prospective clients in your local area searching for your services.

Businesses must pass a somewhat cumbersome screening process to be included, but it’s typically well worth it.

We recommend almost everyone starts at a minimum of $2,000 per month on ad spend. Depending on the competitiveness of your market, however, this could possibly be a lot more.

It is very tough in the legal industry to generate a great ROI with paid social ads. We focus on tangible results, which are typically driven through Google Ads.

Because of the fluid and ever-changing nature of Google’s algorithm and platform, any agency that guarantees results is full of empty promises.

What we can tell you is that our campaigns perform. And they perform well. View our success stories to see the results we’ve achieved for many law firms over the years.

Digital marketing for law firms is all that we do. We’ve fine-tuned the art of marketing in the legal industry, and we’re proud of the results we’ve achieved.

View our success stories to see for yourself!

Yes! You will receive personalized service from a dedicated specialist who will be your primary contact. You will also have access to the entire team working on your campaign. A real person who is elbows deep in your account will answer your phone calls and help guide you along your growth journey.

Our contracts are month-to-month. We don’t trap our customers into 6 or 12-month contracts, we believe you will stay with us because we are excellent at what we do!