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SEO experts with a deep understanding of the legal industry.

We leverage our 10 years of experience in the legal marketing industry to develop Search Engine Optimization (SEO) Strategies that deliver predictable results that you can bank on.

Here is a look into our process for generating SEO results.

Step 1: Discovery Session

Every client engagement begins with a discovery session. That’s because, to deliver the results you seek, we must first:

  • Get to know you and your business better,
  • Learn more about your goals, objectives and the target market, and also,
  • Gather information required to launch the Law Firm SEO Rankings Methodology for your firm.

In short, to build your visibility, our team becomes one with your audience. And for that reason, we put much emphasis on this step.

We start by sending you an intake document, asking for the information we require but don’t worry we’ve organized it to make it simple. In fact, completing it shouldn’t take you longer than 30 minutes.


Step 2: The SEO Audit

Next, our team audits your website. We do it to gain clarity about your current situation and understand the work required to meet your goals.

During this step, we analyze:

  • Your Citations
  • Your Google My Business account
  • Your Backlinks
  • Your Rankings
  • Your Content
  • We also assess your website
  • Competitive analysis

We compile our findings in a report and forward it to you. The document also includes a list of reasons why the website is not ranking well in the search results, along with a roadmap for your SEO campaign.

Step 3: Keyword Research

The next step in a law firm’s SEO campaign is identifying keywords relevant to your practice area.

Based on the information you’ve provided, we begin searching for new keyword opportunities. We also look for keyword variations. These are alternative terms customers could use when looking for attorneys in your area of practice. And you can rest assured that we don’t take this step lightly. Identifying these additional phrases or keywords could lead to incredible wins for your law firm.

Our keyword research process allows us to understand what phrases your target audience uses. With the framework, we can also establish how profitable a keyword might be for your firm. As a result, we never waste time and resources on terms with little or no potential to drive qualified leads.


Step 4: Legal Content Development and SEO Copywriting

A common SEO myth states that you could include a dozen keywords on a single page, and have it rank for them all.

In reality, mixing unrelated information, like criminal defence and family law will only confuse Google and visitors on what a page is about.

To overcome those challenges, we craft targeted, long-format practice area power pages (PAPP) and fresh blog content.

This keeps your customers coming back and the search engines happy.

Step 5: Law Firm Website Onsite Optimization

During this process, we improve every aspect of onsite SEO – ranking factors that determine a website’s success in the search results.  This will include the following items:

  • Optimizing meta data and web page source code.
  • Improving the URL structures to make them more SEO-friendly.
  • Optimizing location information with markup.
  • Optimization of image files.
  • Configuring internal links for related pages and content.
  • Page speed analysis and optimization.
  • Integration of exact match keywords and latent semantic indexing terms.
  • Optimization of video content.
  • Sitemap creation and submission..
  • Crawl error analysis and 404 checking.
  • Robots.txt analysis and modifications.
  • Implementation of 301 redirects for 404 pages.

Step 6: Optimizing Your Local Search Presence

To ensure you establish a local presence, we optimize even the smallest detail of your local information.

Google My Business account

Google My Business empowers your business to manage its local search presence for customers who search for the services you provide. We make sure that your profile includes the most up-to-date information.  Once done, we move to increase your local rankings by building citations.

Citations building

During the initial audit, we’ve analyzed your citations. A citation is simply a reference to your business’s Name, Address and Phone Number on the web. Collectively, these items are referred to as a business’s NAP information. To direct our strategy, we review the amount, quality and consistency of your business’s citations online.

Step 7: Link Building

All other factors being equal, a site with better backlinks will always rank higher.

That’s why a major aspect of the Law Firm SEO Rankings Methodology framework focuses on building the strongest and most authoritative white-hat links to your website.

We start by analyzing at least 5 of your competitors. We assess their link profiles to identify strong link opportunities.

We also use our proprietary list of over 300 link building opportunities in the legal market to increase your link profile. Each of the backlink sources guarantees strong authority without negatively affecting your firm’s reputation.

Finally, we engage in many other white-hat and ethical link building strategies like guest posting, blogging, press releases, business directory memberships, scholarships and much more to increase your rankings.


Step 8: Web Analytics

During our engagement, we continuously analyze your campaign’s data and provide you with easy to understand reports showing improvements in your business’s search visibility.

At the start of the process, we install Google Analytics, verify your domain in Google Search Console and set up Moz rank tracking software to collect all the necessary data and metrics.

We also use Google Tag Manager to track goals and events. Google Tag Manager is best understood as a container in which we can quickly and easily install other website monitoring scripts. In short, it makes our job much easier.

Every month, we personally send you a report outlining our actions and the results we’ve generated for your business. The document also includes scheduled tasks for the next sprint.

Learn more about our SEO services.

Frequently Asked Questions

Search Engine Optimization (SEO) is the process of increasing a website’s rankings in Google’s local and organic search results. An increase in rankings, typically, result in higher visibility and more clicks to a website.

It’s one of the three most important ranking factors – according to Google itself. Links are used by the search engines to help determine the level of authority, trust, and value that a website provides.

It’s through link-building that you can demonstrate that your business is credible, relevant, and of high value to your community.

To avoid a conflict of interest, we accept two businesses per industry per city. In some cases, our clients have negotiated for a higher level of service which includes exclusivity.

A citation is a reference to a business’s Name, Address and Phone Number. In the SEO industry, this is commonly referred to as a business’ NAP.
Citations are an important component of Google’s Local Search Algorithm. Google uses the citation information to validate that a business is located where it claims to be. The more citations a business has on a trusted website, the higher it will typically rank in Google’s Local Search Results.

You can consider black hat SEO as the methods used in the past to trick the search engines into ranking a website highly. This includes both on-page and off-page methods. Examples like link-building through link farms and keyword cramming are typical of the type of shady practices used in SEO before the Google Panda and Penguin updates. They were aimed at quick wins rather than steady, organic growth of a website.

White hat SEO is what we have described above: aimed at medium-to-long-term SEO success, getting a website to rank well with content that speaks the language of the search engines but that is predominantly designed for human visitors.

How much do you need traffic visiting your website? If you have so much word-of-mouth business that you are permanently busy working with clients, then there is a chance you might not need SEO right now. But your business probably won’t grow.

For most businesses, the extra traffic generated by their website ranking well on the search engines generates significant numbers of new leads. Well-run SEO campaigns are a competitive edge that can grow a business and help it take the next step up.

SEO prices vary greatly from firm to firm. What you spend depends on many factors, including the present SEO status of your website, what you are hoping to achieve, and the competition of your practice area and locations.

The one thing you should know is this: providing you hire the right company, have realistic goals, and are prepared to invest time and money in SEO, the results you achieve in terms of boosted traffic will vastly outweigh what you have paid.

Most clients invest between $1,000 – $3,000 per month.