The BIG Reason Why WordPress Is The Undisputed Champion

Looking to update or upgrade your law firm website? Or maybe you’re a new firm wondering which platform to use for your website?

With most aspects of your website you have an abundance of choice: from the style of copy you write to the pages you include, the tools you add, and the marketing strategy you promote, there are no absolute rights and wrongs.

But increasingly it’s becoming clear that, for the platform you use to create your site, there is an undisputed champion.

With over 15 million websites (29 percent of the Internet) powered by WordPress – including some giants like CNN and The New York Times – you’re in good company by choosing it to build your site.

While Drupal, Joomla, Weebly, Wix, Squarespace, and other platforms have traditionally captured a good percentage of the market, there is one big reason why you should be considering no other platform for your law firm’s site.

It’s not its ease-of-use nor mobile-friendliness; it’s not the eye-catching templates; it’s not the abundance of plug-ins that allow you to customise the user experience; and it’s not even the inbuilt SEO that helps your site it stand out in search – though these are all great reasons to use WordPress.

It’s that WordPress is about to get the power of Google behind it – which will make it FASTER.

Google’s interest in WordPress

Search Engine Land recently reported that Google has dedicated an engineering team to accelerate the development of WordPress.

Since its birth in 2005, the open source web design software has already seen an incredible rise to success; but with the weight of one of the world’s largest tech companies now behind it, it’s set to go into overdrive.

The Google team is tasked with helping WordPress support the latest web technologies – and in particular those related to performance (speed and reliability) and the mobile experience.

Obviously, Google is not just concerned with improving people’s web experience; it is well aware that a healthy, happy, fast web is the perfect environment for its advertising machine to flourish. So investing in improving the user experience on WordPress is also investing in its own future success.

Websites built with WordPress are set to benefit enormously – mainly through SPEED and a MOBILE-FIRST design.

Search Engine Land reports:

“It (Google) formally announced a Speed Update that will roll out in July 2018, using mobile page speed as a ranking factor in mobile search results.”

While WordPress has long been recognized as the most popular platform – and one that ticks many boxes for Google – it had a recent history of falling down in terms of speed and page load when compared with some of its non-WordPress based competitors.

Code bloat and performance challenges have hampered its development somewhat recently – something that Google’s intervention is partially designed to fix.

Also, with more search now being performed on mobile devices than desktops, and Google’s mobile-first index recently rolled out, the mobile influence is even more powerful now.

Mobile versions of websites will now be used for ranking – and Google’s relationship with WordPress will only help consolidate this approach.

What does this mean for your law firm?

Bottom line: you need a quick website with a mobile-first design.

If your current website is loading pages slowly or displaying poorly on mobile devices, guess what? Not only will your users drift away but you’ll be penalized by Google for it.

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Google doesn’t want to recommend inefficient, poorly designed sites to its users; it wants to send searchers to the fastest, sharpest sites on the web. That’s what it will be judged on. This has long been the case – but the new partnership between WordPress and Google to advance the WordPress ecosystem confirms and strengthens the direction it’s heading in.

So you may have a choice to make here: take a little short-term pain for long-term gain and migrate your site over to WordPress…or stay with what you’ve got and watch your rankings slowly drop.

In reality, it should be no choice at all: get onto WordPress now, if you’re not yet using it, and start building for a future on a platform that Google itself has approved.