Brenton Legal was already investing in digital marketing through a prominent legal agency but found the partnership lacking. Despite the firm’s established reputation, their digital results were underwhelming, and the “black box” nature of their previous agency’s management left them dissatisfied.

The firm needed a partner capable of a high-stakes migration—taking over a complex ecosystem of Google Ads, domains, analytics, and landing pages—while simultaneously fixing a clunky, outdated web presence that was hindering conversions.

We executed a comprehensive “rip-and-replace” transition, ensuring zero downtime while completely modernizing the firm’s lead-generation infrastructure.

1. Full-Stack Migration & Integration

We managed the technical transfer of Brenton Legal’s entire digital asset portfolio, including:

• Ad & Analytics Ecosystem: Migrating Google Ads, Google Analytics, and Google Search Console to ensure data continuity.
• Lead Capture & CRM: Transferring Unbounce landing pages and CallRail accounts, and integrating directly with Clio Grow and Clio Manage to bridge the gap between marketing and law firm operations.

2. Web & Identity Modernization

• Platform Overhaul: We migrated the firm’s website from a restrictive, clunky template to a modern, custom WordPress design optimized for speed, mobile responsiveness, and user trust.
• Google Maps Optimization: We refreshed their local presence, optimizing imagery, business categories, and service information to capture high-intent local searchers.

3. Content & AI Strategy

• Authority-Led Content: We developed extensive, expert-level informational articles. This was designed to serve two purposes: providing immediate value to potential clients and positioning the firm to win visibility in the evolving landscape of AI-driven search results.
• Strategic Expansion: We launched Local Service Ads (LSAs) to provide an immediate “Google Screened” trust signal and a direct line for inbound calls.

Even in the infancy of this new partnership, the shift in strategy and technical execution has yielded a massive surge in volume and firm-wide efficiency.

• Lead Volume Excellence: The campaign is now consistently generating 200+ sales leads per month, far outpacing previous agency benchmarks.
• Seamless Operations: By tying the digital marketing directly into Clio, the firm now has complete visibility into the ROI of every lead, from the first click to the final settlement.
• Authority Established: Brenton Legal has successfully transitioned from a firm struggling with its digital identity to an authority-led presence that dominates both traditional search and modern AI discovery.