A front-row seat at the top of Google.

Google Ads & LSAs for Law Firms

Q: What is your approach to Local Service Ads (LSAs) vs. traditional PPC?

LSAs (The “Google Screened” Checkmark): These are ideal for high-volume practice areas. They appear at the very top of the page and operate on a pay-per-lead basis. We help you manage your reviews and responsiveness to maintain a high ranking here. Traditional PPC: This allows for granular targeting, custom branding, and specific landing pages. It is essential for capturing niche cases and “middle-of-the-funnel” research. Our strategy: We balance both to maximize your “real estate” on the search results page.

Our PPC campaigns drive immediate traffic, maximize conversion rates, and deliver a measurable return on investment.

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Legal Marketing Experts

Never work with a junior employee. Our team is comprised of senior legal marketing professionals with decades of experience.

Get Regional Exclusivity

We don’t work with your competitors. When we take you on, we commit to winning your specific market for your firm alone.

You Own Everything

You own every every line of code we write, and ad account we touch. If you decide to leave, you take your growth engine with you.

A Comprehensive Approach to Law Firm Google Ads

Our Google Ads Process

Stage 1

Ads Strategy

We build data-driven campaigns tailored to your firm’s specific practice areas. By identifying high-intent opportunities, we create a strategic roadmap that maximizes your budget, lowers acquisition costs, and ensures you dominate the competitive legal landscape.

Stage 2

Keyword Research

Successful legal ads start with the right intent. We dig deep to uncover high-value search terms potential clients use, balancing broad reach with hyper-specific long-tail keywords to ensure your ads appear for the most relevant cases.

Stage 3

Account Configuration

A solid foundation is vital for campaign performance. We handle the technical heavy lifting, from campaign structure to bidding strategies, ensuring your Google Ads account is professionally built for scale, efficiency, and maximum search engine visibility.

Stage 4

Marketing Data Configuration

We turn clicks into actionable insights. By implementing advanced tracking with Google Analytics and CallRail, we ensure every phone call and form submission is accurately measured, giving you a clear view of your return on advertising spend.

Stage 5

Landing Page Design & Setup

We design high-converting, practice-specific landing pages that load instantly and provide a seamless user experience, turning interested searchers into new clients through clear, persuasive calls to action.

Stage 6

Management & Optimization

We continuously monitor performance, adjusting bids and refining ad copy to improve results over time. Our proactive approach ensures your firm stays ahead of competitors and maintains a peak conversion rate.

“I’ve known Calin for over 15 years, and here’s what I can say about his work: he is the rare marketing expert who actually understands the business of law. He doesn’t just chase traffic, he delivers the specific, high-value cases that keep a firm profitable. His depth of experience and senior-level strategy are exactly what a law firm needs to win in today’s competitive market.”

“I’ve known Calin for over 15 years, and here’s what I can say about his work: he is the rare marketing expert who actually understands the business of law. He doesn’t just chase traffic, he delivers the specific, high-value cases that keep a firm profitable. His depth of experience and senior-level strategy are exactly what a law firm needs to win in today’s competitive market.”

Michael Oykhman, Strategic Criminal Defence

Getting started is easy!

Phase 1: 30-Minute Discovery Call: The first step is a deep dive into your vision. We’ll discuss your practice areas, your geographic targets, and your growth goals.

Phase 2: We Create A 90-Day Legal Marketing Roadmap: Following our call, we build your 90-day roadmap. This isn’t a template; it’s a bespoke digital strategy tailored to your firm.

Phase 3: The All-In Proposal: The final step is a comprehensive proposal. We present a breakdown of launch costs, monthly fees, and ad spend.

Let’s Talk

Corroborating Evidence

View all projects

400+ Leads Per Month

Strategic Criminal Defence
25+ Leads Per Month

Carter Booth LLP
25+ Sales Leads

Knowlton Family Law

400+ Leads Per Month

Strategic Criminal Defence
25+ Leads Per Month

Carter Booth LLP

Have questions? Great!

Are you familiar with the Bar Association’s advertising rules in my state?Calin Yablonski2026-04-14T04:53:30+00:00

Are you familiar with the Bar Association’s advertising rules in my state?

Absolutely. Legal advertising is subject to strict ethical guidelines that vary by state. We stay current on rules regarding:

Prohibited Language: Avoiding “guaranteed” outcomes or “specialist” designations unless certified.
Required Disclaimers: Ensuring “Attorney Advertising” notices are visible where necessary.
Compliance Review: We work with your firm to ensure every ad headline and landing page reflects the professional standards of your state’s Bar Association.

Who owns the Google Ads account?Calin Yablonski2026-04-14T04:53:00+00:00

Who owns the Google Ads account?

You do. Transparency is a core value of our partnership. We build your campaigns within a Google Ads account that is owned by your firm. You have full administrative access at all times. If you ever decide to stop working with us, you take your account, your data, and your historical performance with you. We believe in earning your business every month through results, not by “holding your data hostage.”

What is your approach to Local Service Ads (LSAs) vs. traditional PPC?Calin Yablonski2026-04-14T04:52:45+00:00

What is your approach to Local Service Ads (LSAs) vs. traditional PPC?

LSAs (The “Google Screened” Checkmark): These are ideal for high-volume practice areas. They appear at the very top of the page and operate on a pay-per-lead basis. We help you manage your reviews and responsiveness to maintain a high ranking here.
Traditional PPC: This allows for granular targeting, custom branding, and specific landing pages. It is essential for capturing niche cases and “middle-of-the-funnel” research.
Our strategy: We balance both to maximize your “real estate” on the search results page.

How do you handle ‘negative keywords’ for legal queries?Calin Yablonski2026-04-14T04:51:58+00:00

How do you handle ‘negative keywords’ for legal queries?

In legal PPC, what you don’t show up for is just as important as what you do. We maintain an extensive “Master Negative List” specifically for law firms to filter out non-converting traffic. This includes:

Irrelevant Intent: Terms like “pro bono,” “legal aid,” “cheap,” or “free advice.”
Employment Seekers: Terms like “jobs,” “internships,” or “salary.”
Educational Queries: Terms like “law school,” “definition of,” or “case study.”

By aggressively managing these lists, we ensure your budget is reserved for high-intent users ready to hire an attorney.

Do you specialize in my specific practice area?Calin Yablonski2026-04-14T04:54:28+00:00

Do you specialize in my specific practice area?

We don’t believe in a “one-size-fits-all” approach to legal marketing. Our team has deep experience across various practice areas, including Personal Injury, Criminal Defense, Family Law, Immigration, Employment, and Estate Planning. We understand that a “lead” for a car accident case looks very different from a lead for a high-net-worth divorce. We tailor our keyword strategies, ad copy, and landing pages to the specific intent and “buyer journey” of your unique client base.