As one of Canada’s largest criminal law firms, the practice, formerly known as Oykhman Criminal Defence, faced the growing pains of a successful firm at a crossroads. To support a roster of over 20 lawyers across multiple provinces, they needed to dominate some of the most competitive legal markets in the country.

The primary hurdles included:

• Scalability: Generating a high enough volume of qualified leads to sustain a massive, growing legal team.
• Infrastructure: A fragmented tech stack that made lead management and intake tracking difficult to oversee.
• Brand Evolution: The need to transition from a founder-led name to a more corporate, scalable brand identity: Strategic Criminal Defence.
• Local Visibility: Ensuring that a national firm felt like a “local expert” in every specific city they served.

We implemented a multi-layered digital transformation and aggressive growth strategy designed to unify their technology while localizing their presence.

1. Technological Integration & Intake Mastery

We acted as the firm’s technology partner, building a seamless ecosystem to manage the entire lead lifecycle. We integrated Unbounce, CallRail, RingCentral, and Lawmatics to ensure that from the moment a lead clicked an ad to the moment they signed a retainer, no data was lost and every touchpoint was tracked.

2. Hyper-Local Search & Content Strategy

• Web Infrastructure: We redesigned the firm’s web presence using a WordPress Multisite structure. This allowed for dedicated, SEO-optimized sub-sites for each location, significantly boosting rankings for city-specific searches.
• Google Ads & Landing Pages: We deployed targeted PPC campaigns focusing on high-intent criminal defence and sub-offence keywords. These were paired with high-conversion landing pages designed specifically to turn “searchers” into “clients.”
• Local SEO: We executed a rigorous Local SEO campaign, optimizing Google Business Profiles to ensure the firm dominated the “Map Pack” in every jurisdiction.

3. Brand Authority & Trust Building

• Rebranding: We managed the transition to the new name, Strategic Criminal Defence, including a modern logo redesign that reflected the firm’s professional scale.
• Multimedia Presence: We established a high-impact video strategy, producing professional content for the homepage and a dedicated YouTube channel to humanize the firm and build rapport with potential clients.
• Social Proof & Awards: To solidify their status as industry leaders, we researched and secured prestigious accolades, including Three Best Rated and the Consumer’s Choice Award across four jurisdictions.

he digital overhaul didn’t just grow the firm, it revolutionized their lead generation engine. By aligning high-tech intake systems with a dominant search presence, Strategic Criminal Defence has achieved unprecedented market share.

• Explosive Growth: Comparing March 2026 to March 2025, the firm saw a 337% increase in sales leads.
• Lead Volume: The campaign now consistently generates approximately 400 sales leads per month, providing ample caseloads for their 20+ lawyers.
• Unrivaled Reputation: The firm has amassed over 1,000 Google Reviews across their locations, maintaining a gold standard for social proof.
• Market Leadership: Strategic Criminal Defence is now the Consumer’s Choice Award winner in four separate jurisdictions, firmly establishing them as the top-of-mind choice for criminal defence in Canada.